Twitter Makes Its Buy Button Official

Twitter’s buy button could be an impulse purchaser’s worst nightmare, which, of course, is every marketer’s dearest dream.

Twitter shopping is here. On Monday, the company announced it is testing a “buy button” that will allow users to make purchases without leaving the social network.

Buy buttons within tweets from select Twitter accounts will initially be shown to a small percentage of U.S. users in Twitter’s mobile apps. The company plans to eventually expand the program to more users and its desktop program.


Read more

Kommentar schreiben

Kommentare: 0